《跨文化交际》课是商务英语专业的核心课程。专业旨在培养德智体美劳全面发展、具有良好的知识技能、人文素养、社会关怀和国际视野的旅游商贸高素质技术技能人才。

模块一   Basic Concepts  

第一章  Culture

  ● 1.1  Culture

  ● 1.2  Liangzhu Ancient City: The First City in China

  ● 1.3  Introduction to America

  ● 1.4  Introduction to Great Britain

  ● 1.5  Introduction to Canada

  ● 1.6  Introduction to Northern Ireland

  ● 1.7  Introduction to American Sports Culture

第二章  Communication

  ● 2.1  Communication

第三章  Intercultural communication

  ● 3.1  Intercultural Communication

  ● 3.2  From the Silk Road to the Belt & Road

  ● 3.3  Chinese Tea Culture

模块二   Culture Value Orientations  

第四章  Hall's Culture Context Model

  ● 4.1  Hall's Culture Context Model

  ● 4.2  Communication Styles in Cultural Contexts

第五章  Hofstede's Cultural Dimensions

  ● 5.1  Power Distance

  ● 5.2  Individualism and Collectivism

  ● 5.3  Uncertainty Avoidance

  ● 5.4  Masculinity and Femininity

模块三  Verbal Communication  

第六章  Language and Culture

  ● 6.1  Language and Culture

第七章  Norms of Social Interaction

  ● 7.1  Goodbye

  ● 7.2  Greeting

  ● 7.3  Addressing

  ● 7.4  Gratitude

  ● 7.5  Gift-giving Culture in Spain

  ● 7.6  Gift giving Culture  in  South Korea

  ● 7.7  Gift-giving Culture in the United States

  ● 7.8  Gift-giving Culture in Russia

模块四   Non-verbal Communication  

第八章  Body Language

  ● 8.1  Body Language

第九章  Time

  ● 9.1  Time

  ● 9.2  Time Concept in Russia

  ● 9.3  Time Concept in Spain

  ● 9.4  Time Concept in South Korea

  ● 9.5  Time Concept in the United States

第十章  Space

  ● 10.1  Space

  ● 10.2  Space Concept in the United States

  ● 10.3  Space Concept in Russia

模块五    Barriers & Bridges  

第十一章  Ethnocentrism and Stereotypes

  ● 11.1  Ethnocentrism and Stereotypes

  ● 11.2  British Stereotypes

  ● 11.3  Canadian Stereotypes

  ● 11.4  Stereotypes in Northern Ireland

  ● 11.5  Ethnocentrism

第十二章  Culture Shock and Adaptation

  ● 12.1  Culture Shock and Intercultual Adaptation

  ● 12.2  Intercultural Encounter in China

  ● 12.3  Intercultural Encounter in the World

  ● 12.4  Intercultural Encounter in Brazil and Ethopia

第十三章  Acculturation and Identity

  ● 13.1  Acculturation, Identity, Adaptation in Canada

模块六   Contexts of Intercultural Communication  

第十四章  Education Context

  ● 14.1  Education: Comparing America and China

第十五章  Business Context

  ● 15.1  Commerce: Comparing America and China

  ● 15.2  The Four New Great Inventions in China - High-speed Train

  ● 15.3  The Four New Great Inventions in China - Alipay, Online Shopping and Shared Bike